工作方法-interviewing.pptVIP

interviewing Training Module: InterviewingBA’s Study Guide Exercise: interviews Agenda Agenda Why Interviews (1 of 2) Why Interviews (2 of 2) Agenda Bain Guidelines (1 of 3) Bain Guidelines (2 of 3) Bain Guidelines (3 of 3) Agenda How to Approach Interviews How to Prepare for Interviews How to Write a Questionnaire (1 of 2) How to Write a Questionnaire (2 of 2) Sources of Information Conducting an Interview Telephone Interviewing Steps How to Conduct an Interview (1 of 4) How to Conduct an Interview (2 of 4) How to Conduct an Interview (3 of 4) How to Conduct an Interview (4 of 4) Agenda How to Handle Difficult Questions/Responses (1 of 2) How to Handle Difficult Questions/Responses (2 of 2) Agenda When to Use Additional Resources Agenda Key Takeaways Takeaway Slides interviewing The Approach Sources of Information Interviewing Steps When to Use Additional Resources Write blank slides and identify blanks for which interviewing is a leveraged activity Write questionnaire Develop action plan for interview logistics Set up interview Provide introduction Control the conversation Take detailed notes End interview Prepare for the interview Conduct the interview Government agencies Trade associations Magazine editors Authors of articles Source cited in article Investment analysts General information General industry facts Specific facts about suppliers, customers, or competitors Type of information Sources Investor relations, Public relations Cost data Purchasing Plant size and operations Manufacturing, Maintenance Number of employees Personnel Automation, new technology Engineering, Manufacturing, RD Sales plans, distribution strategy Sales, Marketing, Customer Service Set up interview Provide introduction Control the conversation Take detailed notes End interview Determine best time to call Get contact name for the right person Schedule interview Say your name and reason for calling and interviewing Keep conversation moving Anticipate responses Probe Valida