论关系营销理念下我国销员的素质毕业论文.docVIP

毕 业 论 文 题 目: 论关系营销理念下我国推销员的素质 院(系): 经济与管理学院 专业年级: 2008级市场营销 姓 名: 学 号: 指导教师: 2012年 4月 20日 Thesis: Study on the Quality of a Salesman under the Concept of Relationship Marketing in China School or Department: School of Economics and Management Grade and Specialty: Grade 2008, Marketing April 20,2012 摘 要 世界经济一体化和市场竞争国际化的趋势日益明显应运而生企业的发展也影响到推销员的思想行为要实践的使企业立于不败之地就必须努力提高推销员的综合素质 Abstract With world economic integration and the trend of internationalization of the market competition being increasingly clear, the relationship marketing came into being. Relationship marketing affects the development of enterprises, but also affects the thinking and behavior of the salesman. To practice the concept of relationship marketing and enable enterprises to be invincible， we must strive to improve the comprehensive quality of the salesman. This paper introduces the relationship between marketing and salesman of the quality of basic knowledge to start, first described under the concept of relationship marketing salesman quality of the development of the status in China,，the salesman lack of professional ethics in China, the expertise is not specifically, poor professional skills, physical and mental qualities owe the good aspects of the problem, and finally countermeasures to improve the quality of Chinas salesman problem in the relationship between philosophy, including the main shape corporate culture, enhancing product training, training professional skills, improving physical and mental qualities. Keywords：Relationship arketing, Salesman, Salesman Quality 目 录 第1章 绪 论 1 1.1 研究的背景和意义 1 1.2 相关理论文献综述 1 1.3 研究的思路及方法 2 1.4主要创新点 3 第2章 关系营销理念和推销员素质概述 4 2.1关系营销的含义、作用和特征 4 2.2对推销员的素质要求 5 第3章 在关系营销理念下我国推销员素质的应用现状 7 3.1我国企业关系营销理念的应用现状 7 3.2在关系营销理念下我国推销员素质的现状 8 第4章 在关系营销理念下我国推销员素质存在的主要问题 10 4.1职业道德欠缺 10 4.2产品知识不专 10 4.3专业技能较差 11 4.4身心素质欠佳 11 第5章 在关系营销理念下提高我国推销员素质的