论三网融合背景下电媒体的机遇和挑战-毕业论文.docxVIP

论三网融合背景下电视媒体的机遇和挑战 摘要 三网融合是上世纪 90 年代中期提出的概念，是全球信息化发展的必然趋势， 同时三网融合也是我国信息化建设的发展方向。但是国内三网融合目前的情况依 然存在很多问题， 三网的融合不仅涉及电信、 广电、 互联网三个行业资源的整合， 更重要的是三网融合成为一个后， 三个现有行业的如何面对新的市场需求和市场 竞争。面对这样的挑战和机遇，传统电视媒体应当如何生存和发展，如何立足于 现有的资源去取得更大的利益。如何更好的进行三网融合，各国都在对此进行探 索和研究。我国的有线电视用户是全世界数量最多的，所以困难也是最多的，近 几年中也曾借鉴国外电视媒体的竞争战略，希望通过改造和整合网络设施，加强 增值业务，发展新业务，提升产业竞争，提高盈利能力，结果效果也不甚理想。 为了研究如何解决这个问题，本文试图结合我国传统电视媒体的具体情况，借鉴 国外电视媒体的发展经验，对电视媒体的特点加以分析，归纳出在三网融合下传 统电视媒体的机遇和优势有哪些，需要注意和克服的困难有哪些。从而找出提高 我国电视媒体的竞争优势和盈利能力的方法。 关键词： 新媒体 三网融合 电视媒体 前景研究 I Title On the Triple Play of Television in the Context of Opportunities and Challenges Abstract The mid-20th century, 90 proposed the triple play concept, triple play is the worlds development trend of information technology, the fundamental reason is that advances in information and communications technology industry, the network and network economies of scale and scope economies in the pursuit; three Network integration is the development of information technology direction. But the real face of current domestic situation, not only the integration of three networks involved in telecommunications, broadcasting, Internet, integration of existing resources, the three sectors, but more importantly, triple play into a big net, the three existing industries and the resources to face the new market demands and new competition in the market, perhaps after the earthquake triple play, a major reshuffle, challenge the link here. Faced with this challenge, how should the traditional cable industry to compete and development of information technology in the development of the world face new challenges on the road, every country in the exploration and research of this cable after twenty years of development, now has the worlds largest number of users. Chinas cable industry has adopted in recent years with foreign competition in the cable industry similar to the strategy of hope and transformation through the integration of the basic network, the development of value-added servi