2018年消费趋势报告.pdfVIP

Enabling Experience- Driven Commerce Anytime, Anywhere Consumer Expectations in 2018 Executive summary The online retail world has innovated far beyond what anyone could have expected a decade ago. And in many ways, evolving consumer expectations have served as the driving force behind this industry- wide transformation. As a result, brands and retailers can no longer afford to rely on traditional business models based solely on transactions, nor can they keep pace with the bar Amazon has set for seamless, effcient customer experiences. To stay relevant, brands and retailers must differentiate through experience-driven commerce — a strategy that creates memorable interactions and shoppable moments at any touchpoint. Experience-driven commerce requires marketers and eCommerce leaders to examine their content strategies, personalization rules and marketing campaigns. For some, it also means leveraging emerging trends, such as voice commerce and artifcial intelligence where applicable. To uncover more about consumer shopping expectations today, Avionos surveyed 1,409 consumers about their online shopping habits, preferences and expectations in the year ahead. This report outlines retail trends from a consumer perspective and offers strategic advice for how you, as a marketer or eCommerce decision maker, can use a digital transformation strategy to gain a competitive edge in the shopping cart. Enabling Experience-Driven Commerce Anytime, Anywhere 1 Key Findings Search is replacing traditional Social media is becoming an active Consumers expect AI to aid their browse and navigation methods commerce channel shopping experiences When browsing onli