2008-2009乌克兰快速消费品市场趋势分析报告.pptVIP

* * * * * * * * GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 2009-2008” Sabine JANNET 26 October 2009 GfK Consumer Tracking “Key Trends in Ukraine’s FMCG Markets: 2009-2008” Sabine JANNET 26 October 2009 Key Trends on Ukrainian FMCG Markets: 2008-2009 GfK Ukraine Kiev, 26 October 2009 GfK Ukraine Lesy Ukrainki bulv. 34, office 601 Kiev, Ukraine Tel. +380 44 2300260 sabine.jannet@ Agenda Agenda GfK at a glance How FMCG market has reacted to crisis? How is the new Household basket? 1 2 3 GfK at a glance 1 GfK Group’s : 4th largest market research company worldwide Sales EUR 1,220 million (prior year +5.0%) Organic growth: 5.5% Employees 9,692 full-time staff. Services Comprehensive information services on consumer goods, healthcare, technical goods, media and services markets. Research know-how. Marketing consultancy. Network 155 companies cover 114 countries. Market position 4th largest in in the world. Market position market research company in Central and Eastern Europe. GfK Ukraine history GfK Ukraine is the leader of market research industry in Ukraine 170 people employed full-time over 900 interviewers nation-wide 200 operators of CATI studio 28 regional supervisors 3154 outlets in retail panel 2009 GfK-USM renamed to GfK Ukraine; GfK Ukraine won a tender on a TAM panel for 2008-2012 2006 Launching GfK’s Retail Technology Panel in Ukraine 2004 1995 USM was founded as an independent private market research agency. 6 people; room – 18 sq.m Became one of leading market research companies in Ukraine 1997 Launching CAPI for the first time in Ukraine Launching CATI studio 2001 Launching of Ukraine’s first Household Panel (ConsumerScan) 1999 GfK-USM won a tender on a TAM panel for 2003-2007 2002 Data collection for manufacturers/ retailers of audio- and video appliances, major and small domestic appliances, computer and telecommunication hardware, photo equipment. GfK Ukraine: Structure Custom Research Retail and Techn