医药营销专业毕业论文[].docVIP

毕 业 论 文 姓名：吴磊 学号： 目录 摘要······················································2 引言······················································3 1 医药代表的?含义与本质?····································3 医药代表的?含义探讨····································3 1.2 医药代表的?本质·······································3 2 医药代表的?现状··········································4 3 医药代表行?业存在的问?题··································5 3.1医药代表?良莠不齐，功能异化······························5 3.2体制不规?范·············································5 3.3国家相关?法律法规不?健全·································6 4 如何开辟医?药代表的“新出路”······························7 自身综合素?质的提高····································7 国家部门严?格规范各种?体制······························7 健全相关法?律法规······································8 结论······················································9 参考文献·················································10 浅析医药代?表行业的问?题与对策 Ltd medic?al the repre?senta?tive of the prese?nt situa?tion and futur?e 吴磊 摘要：医疗体制的?深入改革直?接影响到几?十万医药代?表的生存发?展，医院高高挂?起的“免”字招牌．依然触动着?医药代表的?神经，作为医药企?业终端销售?工作的重要?环节，如何摆脱目?前的困难局?面，在竞争激烈?的市场自由?状态下。医药代表又?处于怎样的?地步？医药代表如?何才能在激?烈竞争中站?稳脚步？将是现阶段?医药领域销?售工作的首?要任务。本文在此详?细介绍了中?国目前医药?代表的处境?，同时就此简?要分析了医?药代表行业?出现的问题?，以及想要在?未来走的更?好必须要解?决的行业弊?端和医药代?表自身的对?策。 Summa?ry： Depth? refor?m of the healt?h care syste?m direc?tly affec?ts the survi?val of hundr?eds of thous?ands of repre?senta?tives? of the devel?opmen?t of medic?al, hospi?tal inacc?essib?le free Banne?r. Medic?al repre?senta?tives? are still? touch?ed the nerve?, as pharm?aceut?ical compa?nies an impor?tant part of the termi?nal sales?, how to get rid of the curre?nt diffi?cult situa?tion, in a compe?titiv?e free marke?t state?. Pharm?aceut?ical repre?senta?tives?, but at what point?？ Medic?al Repre?senta?tives? How can a firm footi?ng in the fierc?e compe?titio?n? The field? of medic?ine will be sold at this stage? the prima?ry task. This paper? descr?ibes in detai?l China?s curre?nt situa?tion of medic?al repre?se