陆风汽车品牌培训课件.pptVIP

* Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design modern and innovative system (in look and feel) * Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design modern and innovative system (in look and feel) * * 电视广告尾板修改方案 延伸无限视野 發展品牌是將必須要做的事多一道品牌化的手續以更事半功倍的建立聲譽 结论 品牌不只是一個標誌或商標 品牌是顧客對企業與產品的體驗的感受 品牌是文字、視覺、行為的結合 品牌必須思考與外表行為一致 品牌是一種文化、是一種紀律 你 建立品牌从 开始 * * * * * Slide Consumers are now exposed to thousands of advertising messages a day… Supermarket shelves are seeing more and more brands come onto the market. People are telling us that they have less and less time One factor could be that people are using brand personality as coping mechanism. With the marketplace becoming an increasingly noisy over-crowded place full of ‘me-too’ product claims people appear to be using brand personality as a fall-back to mentally manage all this noise. The net result is that if brand extensions tend to ‘muddy the waters’ in terms of a brand’s identity the long term result can be detrimental... * * * * * * Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design modern and innovative system (in look and feel) * * * Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design modern and innovative system (in look and feel) * Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design modern and innovative system (in look and feel) * Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design modern and innovative system (in look and feel) * * * Design platform -retain current symbol for heritage and equity - create new id elements - develop impactful VI items - design