有哪些信誉好的足球投注网站- 1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
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艺术的设计专业英语Unit 9 Logos that Make an Impression.pptx
Unit 9 Logos that Make an ImpressionA logo is a graphic mark used by commercial enterprises, organizations or individuals for instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization(a logotype or wordmark).Creating a logo is creating a design that will become a memory trigger for decades to come. Companies like Apple, Coca-Cola, IBM, Akzo Nobel and Yahoo are good examples of easy to remember logos. Famous logos have two things in common: distinctiveness and simplicity.Logos help customers identify a business. The more simple a logo is, the more recognizable it becomes. The more complex a logo is, the less likely it will be that people will remember it. It must be a strong image, which can be used in a very small size (for instance on a pen) or in a big size (on a building).A logo is not just an image on the screen or a business card; it’s a combination of well thought out ideas and creative genius.Designing a LogoThe creative process is different from artist to artist. Each designer explores the world of inspiration in their own unique way. Try to stay true to yourself as an artist. This does not mean to design logos that only you like. This means to use your creative expression to explore new worlds and don’t be afraid to venture where you have not yet ventured. Be bold. Here are some helpful steps:Getting the DetailsBefore you start, you should speak to your client and find out some information about their company. Ask questions about their intended market and people they want to reach. Keywords that help describe their business can also help a designer visualize the design. Try to gather as much information as possible so you are able to come up with a design that shows the essence of the company.SketchingYou’re now ready to hit the drawing board. Don’t let anyone fool you into believing that the best place to start is your computer. When you sketch freehand, opposed to using the computer, your i
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