艺术的设计专业英语Unit 7 Why Mood Boards Matter.pptxVIP

Unit 7 Why Mood Boards MatterIt has happened to everyone. You spend countless hours producing a beautiful, pixel-perfect comp only to have it rejected by the client because it isn’t what they were envisioning in their mind’s eye. It’s the dreaded “I’ll know it when I see it” curse.You get sent back to the drawing board, your ego and the budget take a hit, and everyone is frustrated by the process. After this happens a few times you realize that getting the client involved earlier in the process can make a huge difference in the outcome of your design presentations.As designers, we often think we have all the answers. It is our job to know what looks good and we take that responsibility seriously! But even if you are talented and your work is top-notch, it’s easy to misread your client’s expectations. Words fail miserably when trying to translate design concepts. What one person calls “edgy” another might see as chaotic.And if your client hasn’t been very forthcoming about what they want their new site to look like it’s even harder to hit the mark in one shot. Visuals communicate things that words cannot. A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client.What exactly is a mood board ？Mood boards (sometimes called inspiration boards) are used in a variety of disciplines. You’ve no doubt seen them used for Interior Design, where fabric swatches and paint chip samples are grouped together on a poster to show a homeowner what type of atmosphere the new decor will create. They are also used frequently in Fashion to highlight trends and styles. In essence they are a compilation of inspirational elements used by designers to flesh out ideas at the beginning of a design project.How do I create one ？The first thing you should do is evaluate the project and pick the mood board style that will work best. There are many different ways to present a mood board. The direction you choose will be based on the time allotted, p