艺术的设计专业英语Unit 2 What is Graphic Design.pptxVIP

Unit 2 What is Graphic Design;Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it ？ You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design.;Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.;Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.;Image-based design;When you look at an “ordinary” printed page of running text, what is involved in designing such a seemingly simple page ？ Think about what you would do if you were asked to redesign the page. Would you change the typeface or type size ？ Would you divide the text into two narrower columns ？ What about the margins and the spacing between the paragraphs and lines ？ Would you indent the paragraphs or begin them with decorative lettering ？ What other kinds of treatment mig