艺术的设计专业英语Unit 1 Back to Basics — Understanding Color.pptxVIP

Unit 1 Back to Basics — Understanding Color;正文text;The Color Wheel is a perfect instrument for understanding color. It shows the primary, secondary and tertiary colors. Blue, red and yellow are primary colors. They are pure colors and can’t be made from any other colors.;Secondary colors are orange, green and violet which are made from equal amounts of any two primary colors. For example, green is made of equal amount of blue and yellow.;Tertiary colors are made by mixing a primary color with the secondary color nearest to it. On our color wheel yellow-orange, red-orange, red-violet, blue-violet, blue-green and yellow-green are tertiary colors.;Advancing and Receding Colors containing red create the illusion of advancing towards the viewer while colors that contain blue (like green or violet) seem to recede.;Simultaneous Contrast When seeing to neighboring colors, the human eye tends to emphasize the differences between them rather than the similarities. The perception of one color will always be influenced by the presence of another color, as you can see in this example. The word blue is the same color on both backgrounds but it’s perceived to look brighter on yellow and darker on red. Complementary colors of high saturation and equal luminosity tend to appear more brilliant.;Weight Colors differ in weight also. For example colors from the blue-green range appear to be much easier than the ones who contain red which appear to be heavier.;Choosing the Right Color for Your Text Poor legibility of the text is a common error which affects directly the way your message is transmitted to the reader. So a good legibility is always a must and you can achieve it by taking in consideration some basic elements like the font you are using and good use of colors. Good color legibility is assured by always using colors that create a strong contrast. For example a white background and a violet text (violet- the color closest to black) is a good choice but putting on the same whi