佐丹奴外部环境分析-英语版课件.pptVIP

Giordano Content: Introduction The political environment Analysis Economic and environment Analysis Social Environment Analysis Technical Resources Analysis Michael Porters Five Forces Model Giordano Giordano was founded in 1980 by Hong Kong businessman Jimmy，operate middle and low casual wear. The Giordano provide 20-35 year-old consumers with the goods which has the concept of natural wearing and the fashion trend. After a longer effort, it has become a leading casual clothing brand in the minds of consumers in Taiwan. The political environment Analysis the world situation continues to overall relaxation. With the world situation now, Giordano maintains a more stable situation in countries and regions where the overall world market, especially in China, Korea, Japan and other countries, have the political stability. Advantage: this countries political environment make Giordano Company’s operating has the legal protection and these countries economic have rapid development. The people have the demand increases for material; this situation is very suitable for the survival of the Giordano who produce fashion merchandise. Disadvantage: this same peaceful environment suitable for the development of other garment enterprises, and thus Giordano face the relatively large competitive pressures. Economic environment Analysis countries in the world all pay attention on economics recovery and development, put a lot of money into the market in order to stimulate domestic demand, at the same time this situation create easing financing, foreign trade environment and conditions for enterprises, also create a good opportunity for business development and expansion. Advantages: Chinas national economy to maintain a relatively rapid growth, the consumer price index showed a certain degree of upward trend. Giordano as Chinas enterprises, the favorable situation of Chinas economic development has laid a good basis for Giordano economic development. Disadvantage: with t