邯郸华章mba考前培训中心营销策略分析word格式论文.docxVIP

邯郸华章 MBA 考前培训中心营销策略研究摘要进入 21 世纪后，随着岗位竞争压力的增大，高素质的专门人缺乏，而企业对专门性 人才的需求不断增加，这就促使社会上形成了一批“考证大军”，使得中国目前的考前培 训机构的有了很大的发展空间。最近几年，邯郸地区 MBA 招生院校的出现、MBA 报考人数也随之快速增加，目前邯郸 地区共有太奇、华章、华宏、华杰、社科塞斯五家 MBA 考前培训机构，邯郸华章 MBA 培训 中心刚成立不久，如何开拓邯郸市场对企业的发展非常重要。本文首先对邯郸华章的营销现状进行细致分析，找出目前存在的问题，并对邯郸市 场上的竞争对手进行分析总结，找出邯郸华章的优势和劣势，改进劣势，发扬优势，进而 确立邯郸华章目标市场，选择“邯郸市场上通过率最高的 MBA 考前培训产品”作为邯郸华 章的市场定位，从而制定适合邯郸华章企业发展的 4P 营销策略。MBA 考前培训是众多培训中的典型代表，通过本文研究，将成为邯郸华章如何打开市 场、站稳脚跟、发展壮大提供一些有价值的意见和建议，这是一次十分有益的探索，为邯 郸华章以后的发展提供营销理论的借鉴，增强自身的竞争能力。关键词：邯郸华章,MBA 考前培训,市场营销策略MBA EXAM TRAINING CENTER MARKETING STRATEGY OF HANDAN HUAZHANGABSTRACTIn the 21st century, along with the increase of the pressure position competition, the high quality special people lack, and enterprise for specialized talented persons demand increases, and this has prompted a number of social form textual research army, make China at present before the training organizations had the very big development space.In recent years, the recruitment of students colleges and universities MBA in Handan area emerging, MBA enter oneself for an examination the number is then rapidly increase, in Handan area at present were too wonderful, Huahong, Finland, and passes, social science Seth five MBA before training institutions, Handan MBA training center passes just established soon, how to develop Handan market to enterprises development is very important.Based on the current situation of handan passes marketing careful analysis, find out the existing problems, and the city rivals are analyzed and summarized, and find out the advantages and disadvantages of handan passes, improve the disadvantage, carry forward the advantage, and then establish passes handan target market, select on the highest MBA handan passing rate before training products as the handan passes market position, make suitable to the development of the enterprise handan passes 4 P marketing strategy.MBA is the training before examination training many typical delegate, through this paper study, will be h