第四章_request_and_response.pptVIP

Part Two Common Business English Chapter 4 Request and response letters Main Contents★ 一、Business Related Information 二、Sample Letters Learning 1、Request letters 2、Response letters 三、Practice and Homework Business related information Reasons for writing a request letter: 1. to obtain information; 2. to receive printed matter; 3. to receive sample products; 4. to order merchandise; 5. to engage service; 6. to make reservations; 7. to seek special favors. What is an inquiry? In international trade, inquiries are usually made by the buyers to get information about the goods to be ordered. Guidelines for effective request 1. Begin with the main points; 2. Give the reasons why you are making the inquiry; 3. Itemize and list the specific facts you want; 4. Make your requests in a polite way. The guidelines for conveying positive response: 1. Answer promptly, directly and accurately; 2. Emphasize one or two positive features of the things you mentioned; 3. Give specific information related to the action you are going to take; 4. Express your wish of building goodwill through the letter. Sample letter P93 Professional Words and Useful Expressions： Sample AB 1. color brochure 2. …advertised in… 3. May I have…? 4. be intrigued by 5. I’d like… 6. 6 copies of your color brochure Inquiry: 1.how you got the contact 2. something about your company, and why you are writing. 3. general request for information 4. other specific/unusual questions 5. close, perhaps including a reference to future business Brain storming How does the writer know the information? What did the writer request for? Why did the writer ask for 6 copies? Professional Words and Useful Expressions 1. Here are 6 copies of 2. As featured in …. 3. I’m specially pleased 4. The brand is being purchased in large quantity by retailers everywhere. 5. It’s especially popular with the younger crowd for home, dorm and travel use. 6. the price to retailers is …… 7. the suggested p