商务英语专业毕生论文-论商务礼仪在国际商务谈判中的重要性.doc

The Importance of Global Business Protocol and Etiquette in International Business Negotiations 论商务礼仪在国际商务谈判中的重要性 CONTENTS Abstract INTRODUCTION…………………………………………………….1 CHAPTER ONE CULTURAL DIFFERENCES……………………3 CHAPTER TWO DRESS CODE……………………………………5 2.1 A general overview of Dress code ……………….………….5 2.2 A few cultural-specific hints…..…………………………….7 CHAPTER THREE FORMS OF ADDRESS……………….……...9 CHAPTER FOUR BUSINESS GIFTS…………………………..…11 CHAPTER FIVE DINING……………………………………….…12 5.1A general overview of Dining……………………………….12 5.2 A few cultural-specific hints……………………………..…13 CONCLUSION……………………………………………….……15 REFERENCES………………………………………………….…18 中文摘要 当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。 国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。 本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述Abstract Nowadays different nations communicate frequently. Protocol and etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military. International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. . This thesis gives a clear definition of commercial etiquette and systematically explains its contents, catego