本科毕业论文（设计）--浅析我国涂料行业分析之工业汽车涂料.docVIP

中 南 大 学 本科生毕业论文(设计) 题目浅析我国涂料行业分析之工业汽车涂料 学生姓名 指导教师 学 院 专业班级 完成时间 摘要 新中国成立年来，伴随着国民经济各行业的发展，作为为其配套的涂料工业从一个极不引人注目的小行业逐步发展成为国民经济各领域必不可少的重要行业。经过几代人的顽强拼搏、开拓进取，我国已成为世界第二大涂料生产国和消费国，进入到世界涂料行业发展的主流Along with the national economical development of various trades, the coating industry has gradually developed from a very small industry to an indispensable one in all fields of our national economy in the last 60 years since the establishment of New China. Through hard work of several generations, China has become the second largest coating producing and consuming country, as well as the mainstream of coating development in the world. Moreover, as the car industry’s rapid development in our country, the automobile coating market has been paid more and more attention. In this thesis, the development of automobile coating industry in China has been described. The thesis is divided into four chapters. In the first chapter, the basic development of the whole coating industry and its productivity structure are introduced. The current status of the coating industry in our country and its marketing mode are mainly discussed in the second chapter. In the third chapter, the whole automobile coating market and its overall enterprise status are described. Finally, the direction of the automobile coating industry in our country is simply analyzed. Key words: Coating, industry status, marketing mode, automobile coating 目 录 第一章 概述 3 1.1、营销的概念 3 1.2、涂料定义与分类 3 1.2.1建筑涂料 3 1.2.2汽车涂料 4 1.2.3防腐涂料 4 1.2.4特种涂料 4 1.2.5粉末涂料 4 第二章 中国涂料行业分析 6 2.1世界涂料工业的分析与预测 6 2.1.1增长速度与规模预测： 6 2.1.2全球涂料产品结构（2005年） 6 2.1.3欧洲市场状况： 6 2.2中国涂料行业发展历程 7 2.3行业规模与发展速度及趋势 7 2.3.1行业规模 7 2.3.2发展的主要驱动因素： 8 2.3.3发展速度和趋势预测： 8 2.4产品结构及子行业发展速度 9 2.4.1产品结构与发展速度 如见表“1”所示 9 2.4.2涂料行业结构分析： 9 2.5涂料行业技术发展状况 10 2.5.1工业涂料品质不断提高： 10 2.6涂料行业资本结构 11 2.7中国涂料行业市场分析 12 2.7.1涂料营销市场分布 12 2.7.2营销市场模式 13 2.8营销分销模式 14 2.8.1三资建筑涂料行业典型销售模式 14 2.8.2建筑涂料企业典型销售模