The Toyota Phenomenon 丰田生产方式的奇迹.pdfVIP

The Toyota Phenomenon The Toyota Phenomenon How come the worlds second largest automobile manufacturer grows continuously and makes large profits whilst its biggest competitors fight for survival? in technological innovation, in customer Summary Introduction satisfaction, in continuous growth and in profit. In 2004 Toyota passed Ford to be- After the Second World War, the distribu- Some of the headlines in recent editions of come the second largest automobile pro- tion of World economic power was totally the influential news and business publica- ducer. Before long, Toyota will overtake rearranged. Before the war, Europe and the tion “The Economist” indicate that the Eu- General Motors becoming the biggest car USA ruled the world market. The manage- ropean and American automobile industry company in the world probably having no ment of Western companies was based on finds itself in deep trouble. Here are just a less than 15% of the world market. Toyota the Scientific Management by Frederick few samples: will prevail. Most others will have the choice Winslow Taylor (1856-1915) and on Mo- • General Motors pays FIAT to walk between shrinking or sinking. dern Sociology by Max Weber (1864- 1920). This intellectual basis characterizes away Toyota will continue to focus on patient the begin of industria