宁乡地区农民旅游市场现状分析与开发策略研究论文 课件.docVIP

内容摘要 改革开放三十年以来，农民的生活水平得到了显著地提升，农民的生活方式和价值观、消费观，也发生了极大的变化，参与到旅游当中来的人数逐年增加，农民的旅游消费能力也日益增强，所以开发农民旅游市场符合国家和社会的发展趋势。目前我国开发农民旅游市场的前景是很美好的，但由于这一市场仍不成熟，还有许多问题值得我们去研究和探索。本文利用实地考察法，问卷调查法、资料整理法等研究方法，对宁乡地区农民旅游生活的大体现实情况进行了调查，结合省内其他地区旅游发展趋势，对宁乡地区农民旅游现状的特点、制约农民旅游的原因进行分析，在此基础上提出一系列农民旅游市场开发策略，使潜在的农民旅游群体逐渐转变为现实旅游群体，从而促进宁乡地区旅游业的健康快速的发展。 关键字 农民旅游；现状分析；开发策略；宁乡 ABSTRACT Since reform and opening up 30 years ago,the standard of farmers living has been greatly improved. Farmers way of life and values and consumerism, there have been great changes. To participate in the tourism, the number has increased year by year,farmers tourism consumption is increasing. So the development of farmers tourism market in line with the state and the society development trend.,development of the tourism market of farmers to meet the national and social trends. The prospect of Chinas development of the tourism market of farmers is really good, but this market is still not mature, there are many issues worthy of us over and over again to study and explore. This article using fieldwork, questionnaires, data compilation and other research methods, to survey generally realities of the Ningxiang farmers Travel Living . Combined with other regions in the province tourism trends, the characteristics of the the Ningxiang area farmers travel status, constraints farmers tourism tourism market development strategy based on a series of farmers, so that the potential farmers travel groups gradually into reality travel groups. So as to promote the healthy and rapid development of the tourism industry in Ningxiang region. KEY WORDS Farmers tourism;Present condition analysis;Development strategy;ningxiang 目 录 一、绪论 1 （一）选题背景 1 （二）研究意义 2 （三）研究思路 3 （四）研究方法 3 1、文献调查法 3 2、资料整理法 3 3、实地考察和访谈法 3 4、 问卷调查法 3 5、 归纳总结法 3 二、相关文献综述 4 （一）国外文献研究综述 4 （二）国内文献研究综述 4 （三）研究述评与启示 5 三、宁乡地区农民旅游现状及特点 6 （一）宁乡县农村居民旅游者人口统计学特征 6 1、受访者性别结构 6 2、受访者年龄结构 6 3、受访者学历构成结构 6 （二）农民旅游现状 6 1、旅游的意向 6 2、旅游景点的偏好 8 3、旅游消费 9 4、旅游方式 11 5、出游时间选择、时长