我国互联网电视的发展路径研究——以乐视为例.pdf

摘要 在日新月异的信息社会，基于网络的新媒体层出不穷，互联网电视也是在这 一大背景下应运而生，作为一种新媒体，互联网电视在近几年的媒体市场上扮演 着重要的角色，互联网电视行业的发展可谓欣欣向荣，可是近几年，互联网电视 的发展也并不是一帆风顺，包括在制度和技术上都受到了一定的阻碍和影响，互 联网电视如何打破这一发展瓶颈，在逆境中寻求发展之路，开辟出新的发展路径， 这是本文的研究目的。 本文试图从传播学的角度，运用案例分析的方法，对互联网电视在当前现状 下的发展态势做一个分析，对互联网电视的概念、背景做简单介绍，主要通过对 乐视发展模式的分析，来阐释当前互联网电视发展的历程，并对其面临的问题作 出总结，通过分析，笔者认为目前互联网电视发展的问题主要表现在体制机制上 的不健全、互联网电视内容不够丰富、盗版问题猖獗，还有是技术上存在的不足。 对于当前存在的问题，笔者认为，可以借鉴乐视发展成功的经验，使资源整 合，提升互联网电视的整体优势，实现产业升级。本文也对乐视发展模式的优劣 运用SWOT 分析法进行了分析，由此得到启示，将之运用于整个互联网电视行业 中。 总之，互联网电视是一个朝阳产业，互联网电视也是大势所趋，未来的互联 网电视会在克服当前问题的基础上，发展的更加长久。 关键词：互联网电视；乐视；新媒体；发展 I Abstract In the information society, the new media based on the Internet has become more and more. The Internet TV has also appeared now. As a new media, the Internet TV is a very important part in the media market in recent years. Development of Internet TV industry can be described as thriving, but in recent years, the development of Internet TV is also not smooth sailing, including systems and technology have been obstacle and influenced. The development of Internet TV on how to break this bottleneck, seek the face of adversity development, open up a new development path, which is the purpose of this study. This paper attempts to explain by the perspective of communication, Internet TV development trend in the current status tend to do an analysis of Internet TV concept. This paper will introduce the background of Internet TV. Mainly from the example of LeTV, this paper will try to explain the current course of development of Internet TV, and put out the current issues of development. Through analysis, I think the problem of today’s development of the Internet TV are mainly performance in the institutional mechanism is not perfect, Internet TV content is not rich enough, rampant piracy and there is tec