第四组宏基的微笑曲线.pptVIP

Directory Adjust the smile curve * Additional valueThe type of competition Smiling Curve Reengineering acer 第四组 团队成员：陈瑶 杨雪 杨墁 许羽萍 张莉 叶静 虞淑静 王梦菲 王宛玉 马佳倩 孙佳男 周雪静 Preface to quote Definitions Smile curve of failure Scope of application The adjustion of smile curve Preface to quote In 1992, Acer Group founder Stan Shih sir, is recycling Acer made ?? famous smile curve (SmilingCurve) theory, as Acers strategic direction. Acer Group pursuant to the successful realization of the transformation will be the OEM business and brand into the ends of a three Acer, Acer franchise smile curve BenQ dominated both ends, both midstream, to strengthen. What is the smiling curve? Definitions As shown on the left: Smiling curve could be divided into three manufacturing industry chain link, respectively, research and development, manufacturing, marketing, think more embodied in both ends, the added value of industrial design and the sales link, and lowest in the middle of the manufacturing value added. Research has shown that on the modern industry value chain: in general, at the end of the chain profit margins between 20% and 25%, and in the middle of the processing production enterprise profit is only 5%. This ends up, the intermediate form at the bottom, like a smile, vivid, its name. $ 8.2 billion Acers sales in 2005 Annual growth 以上数据摘自艾瑞咨询《2011年Q4及年度中国网络广告及有哪些信誉好的足球投注网站引擎核心数据 》 26.7% 40% 8% 10% 2004 2005 宏基 国内同行 国际同行 ！ Acer has become the worlds fifth-largest PC maker, Hewlett-Packard in 2005 has replaced the European market to become the largest notebook vendors. In addition, the companys sales in the U.S. have doubled. 宏基成为了全球第五大PC制造商，2005年还取代了惠普成为欧洲市场最大的笔记本电脑销售商。此外，公司在美国的销售额也增长了一倍。 以上数据摘自CNNIC《第28次中国互联网络发展状况统计报告》 Smile curve of failure ? Jonney shih in 1992 with smiling curve theory of reengineering acer, since the Chinese enterprises from Taiwan once song all the way up, and several times trying to compete for global P