捷豹试驾活动细案_16.1020.pptxVIP

PREVIOUSKVTHEFLOOR PLANTHEFLOOR PLANHELICOPTERVIEWHELICOPTERVIEWFRONTVIEWFRONTVIEWMAIN ENTRANCEMAIN ENTRANCEINTERACTIVITYPROGRAMTHEAMBASSADOREvent Interactivity OverviewThe interactivity program on-site at the AOPT is designed to engage the newly recruited consumers to understand the Jaguar brand, to experience the products, and to facilitate communicating the social media contents #Drive With Style# on site.Test-drive Experience*SC: Smart ConeDD 1: F-Pace SUV Slalom (Change to XFL special course)DD 2: Turning Radius or Curve Stability3 waves can cover 108 pax/day; around 45mins driving for each guest THEAMBASSADOR#DriveWithStyleTHEAMBASSADOR#4 – Batak Game#5 – Photo Booth#1 – Gather intelligence, including the wall for #Drive With Style# Manifest#2 – Customization#3 – AptitudeTHEAMBASSADORCheck-inAll guests will be checked-in via scanning of their individual QR code generated from their H5 personal profile page.Valid driver license copy must be provided and checked.Bracelet will be given to each qualified guest for differentiation. THEAMBASSADORBriefingAll guests will be led to the briefing room for meet greet by the instructors.Liability waiver will be signed upon briefing in completed.THEAMBASSADORMission 1Gathering Intelligence In order to be a successful ambassador, you must gather trusted information, know your challenge ahead. Gain an in-depth understanding of the brand, the cars and #Drive With Style# Manifesto. Be vigilant as youll be challenged to recall your study later.THEAMBASSADORMission 2Choose your styleYour car narrates your flair! Use the interactive iPads to select your preferred Jaguar and customize in your own style!THEAMBASSADORMission 3AptitudeHere you must demonstrate your capacity to retain knowledge and ensure you have sound reasoning. Answer questions about the brand, products, logic and #Drive With Style# Manifesto to prove you have what it takes to be the next Ambassador. THEAMBASSADORMission 4Reaction TimeThe Batak Game will test your