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Chinese Garlic – The historic impact on the global garlic industry – and my perspective as a California Grower Spice World has been a major American producer Since 1949 It is a flat world today seeking free trade and globalization A garlic crushing impact! Fair and balanced trade - but is the playing field level for all? The United States Fresh Garlic Producers Association was formed in 1993 to fight illegally traded garlic imports Uncontrolled situations When non-garlic people and illegit companies enter the business the industry is often hurt Industry consolidation is often required to: * Build strength * Position for growth * Better products Chinese and California growers began a garlic war of commerce * Global integration was required between both sides to coexist in the same marketplace * Achieving this will have a positive impact Seeking a life raft for survival would require new approaches China has some negative stigmatisms to overcome such as counterfeit brand duplication Does the carton from the previous photo look familiar? It took Spice World nearly 62 years to develop market share and only 60 minutes for the Chinese to copy it Even marketing and sales materials are often copied – here’s a Spice World brochure with a copy look alike! Food safety and traceability are very important and becoming selling points * Traceability from seed to plate What will the Chinese garlic industry need to do to continue supplying the USA market?* Cost control and food safety – a must! Who will feed China? Accept guidance from your customers Welcome better methods and higher standards It was my pleasure being part of China Garlic 2011 The past 2010 crop year opened some global eyes The price of Chinese garlic reached levels that many never thought possible Record high prices drew heavy interest in garlic The market prices for the 2009 and especially the 2010 crop year drew global attention to garlic Will other areas of the world re-establish themselves or e
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