SKIIresearchpaperMarketing英文策划书.pptxVIP

SK-II “Personal beauty is a greater recommendation than any letter of reference” Since time immemorial, we humans have always been on a quest for beauty, regardless of period, societal factors, political factors and environmental factors amongst many others. ;Product:;It contains almost 90% pure pitera and the skin absorbs it almost on contact. it saves time for women on their beauty regiment who is much busier with her life. ;Price:;For example, a 2.5 fl. Oz of the Lancome Genifique costs $130 while a 2.0 fl. Oz of the Crème de la Mer costs $265. ;Placement:;The target market ;At present, SK-II still does not have a great market share in the US market. The first place will be New York City;Promotion:; I will do a promotional activity where after a minimum purchase of $200, I will give my customers a free gift of an SK-II makeup pouch with several SK-II products in travel sizes packed into it. ;Secondly, I will enlist a spokesperson to be the face of the label in the United States. This formula has proved to be a success in Asia and I believe for the sake of uniformity, I will implement it in the United States. ; Last but not least, I will offer samples of the Facial Treatment Essence in print medias with a more upscale readership base like Vogue, Harper’s Bazaar and Elle. ;Along with the sample would be a discount coupon valid for a month that entitles customers to a 20% discount upon presenting that coupon at any SK-II counter. ;In conclusion, I believe that With the right marketing, sales figures are always going to be good. ;END