深圳地铁号线塘朗综合体项目招商运营报告前期策划.docVIP

深圳地铁号线塘朗综合体项目招商运营报告前期策划 深圳市天健商业物业运营有限公司 地铁5号线塘朗综合体项目 策划·招商·运营框架报告 深圳市天健商业物业运营有限公司 2012年4月 目 录 第一篇：策划篇 一、项目概况······················································································2 二、区域商业发展现状··············································································4 三、商业定位······················································································8 四、商业规划建议··················································································11 第二篇：招商篇 一、基本策略······················································································16 二、基本目标······················································································17 三、商家的引进···················································································18 四、商家进驻要求和原则···········································································19 五、招商管理控制·················································································20 六、铺位控制······················································································21 七、步骤及流程····················································································22 八、工作流程·····················································································28 九、保障及资源···················································································29 第三篇：运营篇 一、租金及递增率··················································································32 二、免租期·······················································································34 三、价格制定·····················································································35 四、经营方式····················································································36 五、盈利模型····················································································37 六、管理理念····················································································40 策 划 篇