年快速消费品市场分析及展望.ppt

** Nestlé Nutrition Resource Senior Activ is described as a unique oral nutritional supplement designed for the needs of older adults to aid in improving nutritional status, regaining strength and energy after illness or surgery, and supporting physical strength and cognitive health. The product features a unique Acti-3 formulation that provides three ingredients: protein, vitamin D, and calcium. In addition the product also contains Prebio 1 a proprietary prebiotic blend of FOS and inulin (to support immune function)... * EminaZero is claimed to be the first Alcohol Free Wine Based Carbonated Drink range, made with top quality Ribera del Duero, Cigales and Rueda wines. The dealcoholised sweetened drink is calorie free and preserves all the beneficial properties of wine, such as antioxidants and polyphenols. It is meant to be consumed very cold and is available in three varieties: Red; Rosé; and White. The product retails in 250ml cans and 75cl bottles. * Unilever’s ‘Mad Men’ Spots Worked, Study Says By STUART ELLIOTTA series of commercials for six big Unilever brands, which appeared during — and were inspired by — the AMC series “Mad Men” were successful, according to the results of a study. The study was conducted for Unilever by iTVX, which tracks the effectiveness of television advertising. The commercials ran in six consecutive weekly episodes of the fourth season of “Mad Men” and are to be rerun through the final episode on Oct. 17. Unilever is not the first marketer to commission commercials to be made especially for “Mad Men,” the hit AMC series about life on Madison Avenue — and in the United States — in the 1960s. Others include Canada Dry and Clorox. Unilever, however, is the first to sign a season-long deal to advertise so many of its products, and several of them have also been integrated into episodes of the series. The products are Breyers ice cream, Dove soap, Hellmann’s mayonnaise, Klondike ice-cream b