2017年网购消费者行为调查报告.pdfVIP

UPS Pulse of the Online Shopper™ Volume 1 Digital Evolution U.S. Study June 2017 START Volume 1 Digital Foreword Evolution Introduction The Digital The retail industry is undergoing an evolution driven by rapidly changing consumer Experience preferences and disruptive technologies. As a result, consumers are seeing an Search Dynamics unprecedented customization and personalization of the shopping experience. Research and The convergence of e-commerce and the brick-and-mortar world is causing a major shift in Purchase Insights the way retailers market, sell and deliver products. Both domestic and international retailers Key Takeaways are competing for U.S. consumers who are more global, mobile and marketplace driven. Methodology E-commerce growth, last year, continued at a double-digit rate. Digital channels are Sean Flaherty accelerating the pace of online research and purchasing, with mobile retail spending Vice President UPS Global Retail Strategy increasing at an impressive rate. To succeed in this dynamic marketplace, retailers are compelled to understand consumer expectations, shopping behaviors and channel preferences better than ever before. We are proud to sponsor the sixth annual UPS Pulse of the Online Shopper™ study. This