The+10+Commandments+of+Branding+-+Donald+Trump文档.pdfVIP

Real Estate Investing for Real Estate Professionals: How to Increase Your Earnings and Build Wealth By Gary Eldred, Ph.D. Trump University Faculty Table of Contents I. Introduction II. The Ten Commandments of Branding 1: Establish a Clear Brand Position 2: Build Your Brand on an Emotional Benefit 3: Build Your Brand as Early as Possible 4: Be Consistent Over Time and Over Markets 5: Make Sure All Your Employees Know Your Brand Position 6: Make Sure All Your Products and Services Embody Your Brand 7: Make Sure All Your Customers Know Your Brand Position 8: Dont Dilute Your Brand 9: Always Monitor Your Brand 10: Maintain Your Brand as Your Organizations Most Valuable Asset III. Conclusion Tr u m p U n i v e r s i t y . c o m © 2006 Trump University I. Introduction Here’s a fact: Your brand is your organization’s single most valuable asset. If you doubt this, consider how easily you can identify Coke and Pepsi by their logos alone. Or think about choosing an airline for your next trip—whether you’re booking first-class or coach, you’re unlikely to choose any airline, regardless of how good a deal it offers, if it hasn’t established a consistent and proven reputation for safety. Your brand is what your company stands for and how it is perceived by the rest of the world. Well-known examples include Volvo, which is synonymous with “safety,” or FedEx, which is known for “on time delivery.” At an intuitive level, we all have some understanding of branding. When we maintain interpersonal relationships, for example, we’re essentially managing our own brands. When we do t