英文版李奥贝纳中国市场研究及方案2.ppt

Communication Means TVC (Refer Appendix Reel) Prints Avon Internal Publication Web-site Medium - TVC Medium : TVC Category : SkinCare Period : Year 2002 Medium : TVC Category : Whitening Series Period : Year 2001 Note : Refer to Appendix TVC Reel Medium - Print Medium : Newspaper Category : SkinCare Period : Year 2002 Medium : Newspaper Category : SkinCare Period : Year 2001 Medium - Print Medium : Magazine Category : SkinCare Period : March, 2002 Leaflets Let’s Talk Magazine Let’s Talk is soley internal newsletter for Avon SRs Leaflet circulation is for both internal and to the mass public. Medium - Internal Publication Anew Avon Promotion Activity Essence of Beauty Service Net Let’s talk Job Opportunity Entering Avon Tonality is fashionable, colorful, feminine. Offer on-line chat with women After browsing the website It is lively, fashionable create space for women Provide Avon Products and Price index Drawback - information is quite cluttered Medium - Website PR Activities TV Program Sponsorship - China Cause Related Program - Global Avon Breast Cancer Crusade Avon Global Women’s Health Events - China 1st Fragrance Festival Warm Heart Night An effective publicity approach for Avon to create interaction with its SRs whilst obtain high awareness.. Huan Le Zong Dong Yuan Huan Le Zong Dong Yuan is a popular weekly program for its “mo fang” show produced by freelancers. Celebrities are invited to attend arouse excitement and fun.The program is broadcast in most of major cities and achieved high rating viewing ship. TV Program Sponsorship The Avon Worldwide Fund for Womens Health is a global initiative of Avon Products, Inc., founded in 1992. Its mission is to improve the health of women internationally. The Fund encompasses Avon programs in 34 countries around the world that raise money through a variety of fundraising activities, increase public awareness, and connect women to lifesaving medical services. Togeth