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Strategic Brand Management: Building, Measuring and Managing Brand Equity, 1998, Kevin Lane Keller, 0131201158, 9780131201156, Prentice Hall, 1998 DOWNLOAD http://bit.ly/1e7HctI http://goo.gl/RJ4Jw /s/?store=bookkeyword=Strategic+Brand+Management%3A+Building%2C+Measuring+and+Managing+Brand+Equity Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to- day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies. Finely-focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. *Offers a perspective that is relevant to any type of organization and setting (e.g., public or private, large or small) and provides specific applications and examples that cover a wide range of industries and geographies; e.g., industrial, high-tech, service, retail, and small-businesses. *Outlines the three main ways to build brand equity by properly choosing brand elements, designing supporting marketing programs, and leveraging secondary associations. DOWNLOAD http://u.to/JTlR4a http://bit.ly/1zGUqV9 Brand Portfolio Strategy Creating Relevance, Differentiation,