PwC2011年亚洲零售及消费行业展望报告.pdf

Strong and Steady 2011 Outlook for the Retail and Consumer Products Sector in Asia Foreword Asia was the first region to emerge The challenges of operating in Asia from the global financial crisis. are great, but the opportunities Compared with the tepid growth in outweigh the challenges. Demand is the US and Europe, the region’s growing across the board and this economy is buoyant and growth is demand will be encouraged not just by strong. This shift of the economic rising incomes, but also by rising centre of gravity is not lost on many access to technology. global retail and consumer products companies. Entering the Asian market Thank you to our colleagues and the is more than a matter of expanding Economist Intelligence Unit. We hope market reach; it is fundamental to this report will help you to gain some Carrie Yu strategic growth. insights in capturing the opportunities China Asia Pacific in the region. Retail and Consumer How are the various countries in the Leader region faring post-recession? Which PwC sectors are more promising? Which Sincerely, sectors provide the most potential? And what does the future hold for retail and consumer goods players in the region? This report, produced in cooperation with the Economist Intelligence Unit,