dazzle em with style the structure of a scientific presentation推荐.pdf

chapter TH E STRUCTURE OF A SCIENTIFIC PRESENTATION THE TITLE : INFORMATION IN A NUTSHELL The first concern when preparin g a scientific presentation is its title , which provide s th e first indication of th e presenta - tion s perspective . It shoul d b e brief an d accurately cover th e content of th e presentation . Wherea s Gone with the Wind is an attractive title for a novel or movie , Th e American Civil War as Experienced by an Aristocratic Southern Woman woul d b e mor e suitable for a scientific presentation . Some scientists , like advertising agents , attempt to inject som e humor into the titles of their presentations . Thought s of a Calcified Biologist wa s th e title of a seminar on aspect s of calcium metabolism ; however , humor last s only a short while , an d there is n o information in th e title to pu t th e presentation in perspective . Your title shoul d help set a context for your presentation . The title shoul d b e concise an d general enough to appea l to a wid e audience , but not so general that it loses meanin g an d overstates th e actual content to such an extent that th e seminar 29 30 CHAPTE R 2 The Structure of a Scientific Presentation itself will be anticlimactic. Thus, titles such as Consciousness and the Mind/ Understanding Biological Complexity/ and Expansion of the Universe are best avoided . Often a general title can be qualified by a subtitle that specifies the scope intended for the actual presentation. Axonal Regene