天地一号 Marketing plan 英文报告.pptVIP

Company Overview  Guangdong Tiandi No.1 apple cider vinegar company was set up in September 2002 , is a collection development , production and sales of private enterprises vinegar drink . Production base is located in Jiangmen City , Guangdong Province , the marketing center is located in Tianhe District, Guangzhou Victory Plaza . Has grown to become the largest production base of vinegar drink . Mission Statement Tiandi NO.1 apple cider vinegar as a freshman near functional beverages. As for the others table drink. The Tiandi NO.1 has special function “Health Delicious Digestion” It’s a good advantage to dominate. In general,It’s bigger advantage than disadvantage. Marketing Objectives Planning Objective: Tiandi No. 1 continue to maintain sales, highlight and expand the function beverage market share. Target market: The countrys functional beverage market Market Segmentation: Functional advantages for the product, the market mainly locked in young people. Market positioning: Keep in vinegar beverage industry leading brands, and in the four years of at least 30% share of the possession Need to be addressed: a. People need to understand the position of the Tiandi No. 1. b. The product single taste, not suited to the requirements of the diversity of consumer demand. c. There are plenty of other brands to compete effectively. Place Strategy Tiandi No.1 position is Healthy, delicious, digestion triple play, so Tiandi No.1 can sell in catering, supermarkets, wholesale and other channels. Place Strategy Promotion Strategy 1. Advertising goals: When they have meal they will remind the Tiandi No.1 . 2.Target audience: National Market 3 Advertising Performance Plan: (1) Hightlight : Health Delicious Digestion (2) The specific techniques: Billboard advertising, Restaurant advertising, TV advertising, newspaper advertising. Conclusion Through the survey also found that consumers Tiandi No.1 apple cider vinegar market positioning is not clear, so we have to streng