CoffeeBean豆蔻咖啡店创业计划书-萨里国际学院.PDF

2013 Coffee Bean 2 95 2013 12 Coffee Bean : 1 ABSTRACT ABSTRACT University students are young people who have relatively higher spending power, unique values, and their sources of finance almost come from their parents. They are fond of showing individuality, pursuing fresh style, making bold consumption, and enjoying fancy life. Coffee culture is accepted by university gradually and widely, with mellow coffee, western-style dessert to satisfy customers tastes, and elegant environment to satisfy customers spiritual enjoyment and relaxation. This thesis can be divided into ten parts: Firstly, the plan describes the overview of the shop, and after it analyses the current situation of the coffee market, the plan gives