可口可乐公司发展产品与业绩全英文简介,众多图片.pptVIP

Company Coca-Cola 1.company presentations 2.product presentations 3.company performance Outline company presentations The Coca-Cola Company was founded in 1892. It’s based in the Atlanta,Georgia, United States , is the world’s largest beverage Company，and has 48% of the global market share. The company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. company presentations In China,coca-cola is still the most popular drink ,to the beverage market for Chinese nearly 90% market share ,and carbonated drinks in the market to 33% of market share. At present ,Coca-Cola China systems staff over 30000 people, 99% of the staff of local staff for China. product presentations  Tea Non carbonate Carbonae Coffee Mineral water Fruit juice coca-cola Product positioning Sprite Product positioning Q o o Product positioning Nestle Product positioning Fanta Product positioning Minute Maid Product positioning ·Ice purified water product presentations  Main product: cola target-consumer?: faithful?consumers,children,? youth,?and?adults Annual sales：About 2 million tons product presentations  The retail price of cola 2L 7 to 8 yuan 500ml 3yuan 200ml 1.5yuan 330ml 2.5yuan The Coca-Cola Company’s logo Company’s logo advertising language 1886 Drink Coca-Cola 1922 Thirst Knows No Reason 1927 Around the Corner from everywhere 1948 Where there’s Coke, there’s hospitality 1976 Coke adds life 1980 Have a Coke and a smile 1982 Coke is it 1987 Can’t beat the feeling 1993 Always Coca-Cola 2000 Coca-cola. Enjoy 2001 Life tastes good 2003 - Real. 2005 - Make It Real. 2006 - The Coke Side of Life (used also in the UK) 2007 - Live on the Coke Side of Life (also used in the UK) 2009 - Open Happiness 2010 - Twist The Cap To Refreshment 2011 - Life Begins Here 2013 Open Happiness Product Photo