[工程科技]CustomerPerceivedValueof18Nature-basedOutdoorActivitiesinTourism.pdf

SERVICE INNOVATION AND DESIGN -Harvest from Laurea-  Publisher: Laurea University of Applied Sciences / Laurea Communications Ratatie 22 01300 Vantaa, Finland Tel. +358 (0)9 8868 7150 Editors-in-Chief: Leena Alakoski Katri Ojasalo Krista Pätilä Graphic design and layout: Toni Enström Cover photo: Kanerva Mantila 1 November 2007  Preface 4 Katri Ojasalo Developing Laurea’s Services 6 Maarit Fränti Caring TV - Service Design with and for Elderly People 8 Katariina Raij New Service Development and Client-Provider Collaboration 10 Challenging Elderly Care Case: Active project Hannu Pirnes Innovation Management in Knowledge Intensive Services 12 Jukka Ojasalo YPOP – Why POP? 14 Julius Tuomisto Developing Industrial Services 16 Katri Ojasalo Customer Perceived Value of 18 Nature-based Outdoor Activities in Tourism Leena Alakoski Strategic Pricing in Business Relationships 20 Seppo Leminen Kinko’s Copy as an Example of Service Innovation 22 Jyrki Suomala Service Concept Development – 24 Case: Hilton’s Executive Floor Clubroom Suvi-Riikka Milord LbD Events - 26 Developing a Virtual, Integrative Learning Environment for Event Organisers Elina Pohja Consumers in Their Third Age –