英文商业话题,叫你写好外国论文.docVIP

GAC022 AE#2 Paul WSMS17913 3/19/2012 Page PAGE \* MERGEFORMAT 6 GAC 022 Assessment Event 2- Project- Written Report Marketing a Local Brand Student’s Name: Paul Student’s ID: WSMS17913 Teacher’s Name: Ted Due Data: 3/19/2012 World count: 1076 Abstract This research mainly talks about choosing Brazil or Russia to sell wool clothes. The decision is choosing Russia to selling clothes decided by comparing the advantages and disadvantages between doing business in Russia and Brazil. The methodology will introduce the method I used to find the data about the two countries and Unilever. The finding part will show the comparison between Russia and Brazil by comparing the PEST Analysis. The discussion part will show the advantages and disadvantages Brazil and Russia have. Introduction A subsidiary is going to be managed in Russia. The local business is named Heng Yuan Xiang, which mainly produces clothes. Heng Yuan Xiang is the largest wool manufacturer in the world. It was established in 1972s and it involving home textile, knitting, dress. Heng Yuan Xiang focuses on its quality of the product and team works and this business style is welcome in either Russia or Brazil. Heng Yuan Xiang includes exporting, licensing and Internet 3 entry modes. It uses licensing so that it can get more market and make a new competitor difficult to enter the market. Exporting can help Heng Yuan Xiang get more development space. It uses Internet entry mode in order to have minimal investment and risk. Compare the PEST between Russia and Brazil, Russia focus on the heavy industry and Brazil focus on light industry in economic. Both Russia and Brazil has good relationship with marketing and it will improve the exporting. Brazil takes more responsibility to its business compared with Russia in industrialized. In technological, they all have copyright and intellectual property laws or patents to protect technology. The Heng Yuan Xiang’s local distribution mode is distributed