new balance英语介绍ppt.pptVIP

The policy of import product in China The Global and Chinese Industry Report 2014 is a professional and in-depth study on the current state of the global industry with a focus on the Chinese situation. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. Chinese Clothes shoes market analysis is provided for both the international and Chinese domestic situations including development trends, competitive landscape analysis, key regions development status and a comparison analysis between the international and Chinese markets Economical Factors China is the second biggest market for New Balance(from 2010-2014) Trademarket of the trade law of China: The system of trademark law in mainland China is administered by the Trademark Office. The two principal pieces of legislation forming the trademark system are Trademarket Law, and the Unfair Competition. Technology Factors This is the pictire about the technology that New Balance uses in evey type of the shoes. This company spends a lot on technology, because they whant to make their product different from others. Reference wold law/direct/Chinese Business laws/Jannary 10th 2011 Yahoo finance/ research and markets/Globle and Chinese import report 2014 www.newbalance.C/Li Yong/the attitude of foreign products september 4th 2014 /government influence in business New Balance ---The presidents jogging shoes Business activities ----History In 1906, Jerlon M. Byrd, a 33-year old British emigrant, founded the New Balance Arch Support Company, manufacturing arch supports and other accessories designed to improve shoe fit in the Boston area In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. In 1984, New balance started entering to British market. In1989, New Balance entered to Chinese market as agent form, but it was faired. In 1989, New balance as agent form entered into Chinese