商务英语精英班培训讲义第六讲.docVIP

Feb. 18, 2006 Lecture Six: Advertisement Chief lecturer: Lin Mingjin ADVERTISEMENT LAW OF THE PEOPLES REPUBLIC OF CHINA (Adopted at the Tenth Meeting of the Standing Committee of the Eighth National Peoples Congress on October 27, 1994, ?promulgated by Order No.34 of the President of the Peoples Republic of China on October 27, 1994, and effective as of February 1, 1995) Contents Chapter I General Provisions Chapter II Norms for Advertisements Chapter III Advertising Activities Chapter IV Examination of Advertisements Chapter V Legal Responsibility Chapter VI Supplementary provisions Chapter I General provisions Article 1 This Law is formulated in order to regulate advertising activities, promote the sound development of advertising business, protect the legitimate rights and interests of consumers, maintain the socio-economic order, and enable advertisements to play a positive role in the socialist market economy. Article 2 Advertisers, advertising agents and advertisement publishers engaged in advertising activities within the territory of the Peoples Republic of China shall abide by this Law. The advertisements as used in this Law refer to commercial advertisements, for which a commodity producer or dealer or service provider pays, and by which the same, through certain media or forms, directly or indirectly introduces his commodities to be sold or services to be provided. The advertisers as used in this Law refer to the legal persons, other economic organizations or individuals that, for the purpose of promoting the sale of commodities or providing services, design, produce and publish advertisements either by itself or by commissioning others to do so. The advertising agents as used in this Law refer to the legal persons, other economic organizations or individuals that on a commission basis provide advertisement designing and production services and agent service. The advertisement publishers as used in this Law refer to the legal persons or other economic org