TourismPRODUCTandDevelopmentNotes13–Rivision.ppt

T202 – Product Development Revision Summary Focused on the various tourism product the tour planning and development stages Sourcing Planning Negotiating Costing pricing Promotion marketing Distribution Channels Summary (2 ) the customer services and selling techniques T202 Component 2 Objectives Understand the different types of tourism products and its characteristics Identify the role of planning and product distribution of different tourism products in the travel industry Understand the operations with different suppliers Acquire customer services techniques Exam Date: 7th June 2002 Time: 2 1/2 hours Types of questions * - tourism product – airline seats,hotel rooms,meals,services from guiding -- suppliers – air lines,hotels,ground operators,theme part operators, restaurant owners - its intangible,its characteristics –tourism product – wants to see,feel, experience from the time they leave their home - Intangible and highly perishable service-airline-ie employee service defferentiates the product eg a Sq airline stewdness smiles at u- good manners – compare to another airline do not have - combination of various services – air/htl – a range of services,to the tourist a total experiences with pre-planning/prior anticipation of thetrip; ie the - Service in nature – come into contact with many people – tvl agt,airline flight stewardess,hotel staff,tour guide,local people.Theremore people to meet-the higher chance of not meeting the expected standard of services – tourism industry – service-orient industry - If the tourist made feel not welcome by the local population or the quality of service is perceived (feel)to be poor – that is perceiving the overall appeal of the tourism product is being poor. One sector of the industry perform not well,affect other sectors of the industry - Consumer must be brought to the product –