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Social Media Audit Brief - technologyinprevention - home社会媒体审计短暂technologyinprevention回家.doc

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Social Media Audit Brief - technologyinprevention - home社会媒体审计短暂technologyinprevention回家.doc

A Social Media Audit for Coalitions A Guide To Social Media Communications This document describes what a social media communications audit is, how it can benefit your coalition and the tools you can use to complete it. It is intended to be valuable as a standalone tool you can use on your own or with the help of external consultant. A Special Note of Appreciation This document is a revision and slight adaptation of the work of Ash Shepherd and NPower Northwest who built on the original methodology and framework developed by Julia Coffman for the Communications Consortium Media Center. While the original work focused on a traditional Communications Audit, NPower’s version stretched to include social media. Our purpose is to further adapt the content to the context of community coalitions who are finding their way into and developing effective and informative social media practices that work for community coalitions. The revisions we have made here are minor; mostly to reflect the language and perspective of community coalitions and the guiding framework mandated by many funders. We want to honor the work of Julia and Ash and their respective colleagues expressing our gratitude for their willingness to allow and enable our modifications and subsequent use by community coalitions. Revisions made with permission 7/7/11. To further honor the work reflected in the earlier versions of this document, the author, Ash Shepherd, asks that the tool be shared and not sold or repurposed for sale as a product on its own. If you would like to contact Mr. Shepherd you can reach him at npower northwest at ashs@ or on twitter @NPTech_Ash In humble appreciation and deep gratitude, LaDonna, Jason, Sue, and Tom The National Coalition Institute’s Collaborative Social Media Team LaDonna CoyNew Media Prevention SpecialistLearning Chi, Inc.Yantis, TX Sue StineSr. ManagerDissemination Coalition RelationsCADCA’s National Coalition InstituteArlington, VA Jason Verh