电子商务第一章ecommerce.docVIP

Chapter 1 Overview of Electronic Commerce Learning Objectives Upon completion of this chapter, you will be able to: Define electronic commerce (EC) and describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Describe some EC business models. Describe the benefits of EC to organizations, consumers, and society. Describe the limitations of EC. Describe the role of the digital revolution in EC and the economic impact of EC. Describe the contribution of EC in helping organizations respond to environmental pressures. Discuss some major managerial issues regarding EC. Content Qantas Airways – A New Way to Compete 1.1 Electronic Commerce Definitions and Concepts The EC Framework and Field EC Application Case 1.1 - Individuals and Communities: The Success Story of C E-Commerce Business Plans, Cases, and Models Insights and Additions: The Content of a Business Plan Benefits and Limitations of EC EC Application Case 1.2- Interorganziation and Collaboration: Orbis Corp. Changes a Linear Physical Supply Chain to an Electronic Hub Insights and Additions: Cutting Organizations Cost with EC The Digital Revolution and the Economic Impact of EC Insights and Additions: Statistics Related to the Digital Revolution in the United States The Contribution of E-Commerce to Organizations EC Application Case 1.3- Interorganization and Collaboration: FedEx Solutions EC Application Case 1.4- Interorganization and Collaboration: The Internet and the Intranet Shorten Time-to-Market for New Drugs 1.7 Putting It All Together 1.8 Text Overview Managerial Issues Real-World Case: E-Commerce Cures Hospitals Progress Check Pause/Break Section Review Questions Section 1.1 Review Questions (page 5) Define EC and e-business. Section 1.2 Review Questions List the major components of the EC framework. List the major transactional types of EC. Section 1.3 Review Questions Define business plan, business case, and business model.