(精选)商务英语阅读（上册）unit 13课件.pptVIP

Unit Thirteen ;Teaching Objectives;Teaching Emphases ;Content ; New international guidelines are helping to answer those and other questions. The United States and 28 other countries, working together as members of the Organization for Economic Cooperation and Development, have signed on to new guidelines. The goal is to build consumer confidence in the global electronic marketplace by working to ensure that consumers are just as safe when shopping online as when shopping offline-no matter where they live or where the company they do business with is based. ; The guidelines: set out principles for voluntary codes of conduct for businesses involved in electronic commerce; offer guidance to governments in evaluating their consumer protection laws regarding electronic commerce; and, give consumers advice about what to expect and what to look for when shopping online. Consumer-friendly e-commerce: Use fair business, advertising and marketing practices.  Businesses provide truthful, accurate and complete information to consumers, and avoid misleading or unfair claims, omissions or practices. The businesses can back up all claims, such as claims about how well a product works or how quickly a product will arrive. ; Provide accurate, clear and easily accessible information about the company and the goods or services it offers. They show the information consumers need to understand whom theyre dealing with and what theyre buying. These businesses post the companys name, its physical address, including the country, and an email address or telephone number consumers can use， if they have questions or problems. They also provide a clear, complete description of the product or service being offered. That helps take the guesswork out of online shopping and could reduce the number of complaints made by dissatisfied consumers after the sale. ; Offer full information about the terms, conditions and costs of the transaction. Businesses