电子口碑和酒店业绩外文.pdfVIP

Tourism Management 67 (2018) 248e260 Contents lists available at ScienceDirect Tourism Management journal homepage: /locate/tourman Electronic word of mouth and hotel performance: A meta-analysis Yang Yang a, Sangwon Park b, *, Xingbao Hu a a Department of Tourism and Hospitality Management, Temple University, 1810 N.13th Street, Philadelphia, PA 19122, USA b School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 619, 17 Science Museum Road, TST East, Kowloon, Hong Kong h i g h l i g h t s eWOM valence-based elasticity is twice as large as eWOM volume-based elasticity. The elasticity is significantly lower in low-end hotels. The elasticity is significantly lower in hotels in China. The elasticity is significantly higher across reviews posted on TripAdvisor. The elasticity is significantly lower when using panel data. a r t i c l e i n f o a b s t r a c t Article history: This study synthesizes existing empirical results about the relationship between electronic word of Received 18 June 2017 mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from 25 articles, the Received in revised form average eWOM valence-based elasticity is estimated to be 0.888, whereas the average volume-based 22 January 2018 elasticity is 0.055. A hierarchical linear model is applied to uncover five aspects that explain variations Accepted 22 January 2018 in eWOM elasticities: research setting, data structure, variable measurement,