外贸英语函电Chapter_1_Written_Communication教材教学课件.ppt

; Contents ; Contents ;Learning Objectives; Preface;It has its unique language style and jargons It is full of business terminations and abbreviations There is a close relations between EBC and international trade ; Parts of a Business Letter ; Parts of a Business Letter ; Parts of a Business Letter ; Parts of a Business Letter ; Parts of a Business Letter ;(8) the references (9) the special markings (10) the subject line (11) the carbon copy notation (12) the enclosure ;(8) the references ;(9) the special markings;(10) the subject line ;(11) the carbon copy notation;(12) the enclosure ;Format of a business letter ;;2. Indented style with Open Punctuation ;;;Envelopes addressing;Name and address of the receiver should be typed above half way down the envelope, leaving enough space for the postmark or stamps. the return address should be printed in the upper left corner of the envelope. Post notations such as ‘Registered’, ‘Certified’ or ‘Confidential’ should be placed in the bottom left-hand corner. ; Envelopes addressing;Language and tone;1. Remember your ABC ;2. Be courteous and considerate ;3. Use appropriate tone ;4. Write naturally and sincerely ;5. Remember the KISS principles ;6. Use modern terminology ;7. Include essential details ;8. Be consistent ;9. Use active not passive voice ;10. Compose CLEAR communications ;10. Compose CLEAR communications ;Empathetic Put yourself in your reader’s place and ask yourself how the reader will feel when he /she reads your letter. If anything is unclear, or if anything is worded badly, then change it before you sent it. ; The motto in business letter-writing;Structuring communications ;Layout of E-mails ;外发的邮件;接收的邮件; Skill training Practice;II. Address an envelope for the above letter.;From:jsimpson@ To:martin.baker@ Subject: Wharton Executive Desk Dear Mr.Baker: I read about your Wharton Executive Desk in the April 4 issue of Office Magazine and might like to buy one. Before deciding, could you answer these