商务英语综合教程第二册unit_5_International_Business教材教学课件.pptx

Unit 5 International Business ContentWarm-up activitiesLook at the following pictures. Talk about them with your partners.I. Pair works What do you know about international business? Think about the implied meaning of these pictures and talk with your partner.II. Group work All these above pictures are about international business. Work in small groups, discussing what the function of world trade is for world economy today.III. Think about and then make a list of all the transnational corporations that you know today, for example, LENOVO, DELL, … I - IntroductionInternational Business is all business transactions that involve two or more countries. International Business comprises a large and growing portion of the world’s total business. International Business usually takes place within a more diverse external environment. Why Companies Engage in International BusinessTo Expand Sales: companie’s sales are dependent on two factors: the consumers’ interest in their product or services and the consumers’ ability and willingness to buy them. Acquire Resources: products, services, technology, and informationDiversify Sources of Sales and SuppliesMinimize Competitive Risk: companies move internationally for defensive reasons. Profits from one market can be used to expand operations in other markets. Reasons for Recent International Business Growth Expansion of Technology:transportation, telecommunications; Transportation and telecommunications costs are more conducive for international operations. Liberalization of Cross-Border Movements:goods, services, labour, CapitalDevelopment of Supporting Institutional Arrangements: development by business and governments of institutions that enable us to effectively apply that technology. Increase in Global Competition: new products become global; Globalization of productionModes of International BusinessA - Merchandise Exports and Imports: visibles and invisibles B - Performance of Services: fees; turnkey operations; managemen