商务英语综合教程第二册unit_4_Company_Culture教材教学课件.pptx

Unit 4 Company CultureContentWarm-up activitiesLook at the following pictures. Talk about them with your partners.I. Pair works What do you know about these companies? Think about their culture and talk with your partner.II. Group work All these companies above have something special in their company culture. Work in small groups, discussing how they make the grade.III. Think about and then make a list of all the different companies you know in the world today, for example, Gree, Samsung, Apple…Background InformationWhat is corporate culture? What is corporate culture? corporate culture = the personality of an organization i.e. “how things are done around here.” ◆ core values and beliefs ◆ corporate ethics broad term ◆ rules of behavior What is corporate culture? ◆ mission statement ◆ other communications◆ the architectural style◆ interior decor of offices specific term◆ what people wear to work◆ how people address each other◆ titles given to various employees How does a companys culture affect you? ◆The hours you work ◆ The work environment ◆ The dress code ◆ The office space◆ The training and skills development◆ Onsite perks ……Fortune 500 Logo Logo 世界500强美国日本美国美国美国韩国中国德国日本德国美国美国芬兰中国中国中国Chevron (Energy)Conoco PhillipsFannie Mae 房利美 It is a /wiki/Government-sponsored_enterprisegovernment-sponsored enterprise, though it has been a publicly traded company since 1968. The corporations purpose is to expand the /wiki/Secondary_mortgage_marketsecondary mortgage market by /wiki/Securitizationsecuritizing /wiki/Mortgage_loanmortgages in the form of /wiki/Mortgage-backed_securitymortgage-backed securities , allowing lenders to reinvest their assets into more lending and in effect increasing the number of lenders in the mortgage market by reducing the reliance on /wiki/Savings_and_loan_associationthrifts .Google cultureGoogle is famous for having an informal corporate culture. On?Fortune?magazines list of best companies to work for, Google ra