商务英语听说（第二版）Unit_4_Marketing教材教学课件.ppt

商务英语听说 著 ISBN：978-7-81134-433-22009年9月 第1版 Unit 4 Marketing Unit 4 Part A Intensive Listening Part B Extensive Listening Part C Listening Speaking Integration Part D Oral Practice Related Information Part A Intensive Listening Phonetics Dictation Part B Extensive Listening Dialogues Conversation Part C Listening Speaking Integration Passage Conversation Part D Oral Practice Role-play Topic Discussion Part A – Phonetics Listen and tick the word you hear. The word will be read once. 1. a. declare b. shrine c. underline d. shine 2. a. hair b. care c. there d. share 3. a. full b. noon c. fool d. tool 4. a. cold b. mold c. hold d. showed 5. a. grab b. cab c. crab d. lab Part B – Dialogues 4. A. Flying B. Driving C. Taking train D. Taking Greyhound bus 5. A. The market research is crucial. B. The man should carry out market research. C. The man can help. D. She can help. You’ll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Both the dialogue and question will be spoken only once. Mark the best answer for each question. Part B – Conversation The Promotion of a New iphone Listen to the conversation and complete the following exercises. Part B – Conversation Section A Listen to the conversation and decide whether the following statements are true or false. Write “T” for true and “F” for false in the brackets. ( ) 1. Advertising is a good promotional strategy since it is not expensive. ( ) 2. The two speakers intend to promote their product by personal selling. ( ) 3. The two speakers will offer expensive promotional gifts to customers. ( ) 4. Both of the speakers agree that the company should give customers high quality gifts. ( ) 5. According to the conversation the two speakers sti