商务英语函电unit_7_counter-offer_letters教材教学课件.ppt

UNIT 7 Counter-offer Letters ;Pattern of counteroffers;2. 对不能接受报盘表示歉意；（Showing your regret for not being able to accept the offer） We regret to say…(很遗憾……) While we thank you for…(感谢……但是……) Regretfully…(很遗憾……);;4. 阐述自己的观点，包括可以接受的条款、价格等（做具体还盘）；（Stating your own idea，including terms and conditions acceptable，etc.） If you reduce your price by…(如果能降价……的话) We suggest you reduce your price by …(建议你方降价……) A reduction of 3% will help us promote the product.(降价3%会帮助我方促销);5. 表示希望对方考虑自己的还盘, 敦促对方尽早接受，并提示一起做生意的机会。(Wishing the reader to accept your counter-offer, urging the reader to accept early, and mentioning the opportunities of doing business) We wish you will consider…favorably.(希望同意……) We are anticipating your favorable…(盼你方早日肯定答复……) We are still interested in doing business…(我们还希望与你方做生意);Pattern of reply letters to counteroffers;;Sample letter 1: Buyer making a counter-offer on price; Referring to the Sales Confirmation No.8965, you will find that we ordered 1000 bicycles of the same brand at the terms and conditions stipulated in that Sales Confirmation, but the price was 10% lower than your present price. （解释还盘的原因。） ; Since we placed the last order, price for raw materials has been decreased considerably. Retailing price for your bicycles here has also been reduced by 5%. Accepting your present price will mean great loss to us, let alone make profits. （进一步说明理由。） We would like to place repeat orders with you if you could reduce your price at least by 1.5%. Otherwise, we have to shift to the other suppliers for our similar request. （表明自己的立场。）; We hope you take our suggestion into serious consideration and give us your reply as soon as possible.（希望对方考虑还盘并早日回复。） Yours sincerely, ;Sample letter 2: Buyer asking for a price reduction; However, our marketing research reveals that the prices you quoted appear to be on the high side even for goods of your quality. Goods of similar quality which are sold at the prevailing levels are 3% cheaper than yours. Some of