电子商务英语 Tutorial_3 Creating A Successful Web Presence.ppt

Tutorial 3 Creating A Successful Web Presence Contents of Tutorial 3 Creating A Successful Web Presence CASE SESSION 3.1 CREATING AN EFFECTIVE WEB PRESENCE Identifying Web Presence Goals Achieving Web Presence Goals Exploring the Web Presence of Not-for-Profit Organizations HOW THE WEB IS DIFFERENT SESSION 3.2 MEETING THE NEEDS OF WEB SITE VISITORS Creating Flexible Web Site Interfaces Usability Testing Web Site Advertising Effectiveness and Cost 本章内容 创建成功的 Web 形象 CASE SESSION 3.1 创建高效的 WEB 形象 确定建立 Web 形象的目的 Web 形象的实现 研究非营利性机构的 Web 形象 如何使 WEB 个性化 SESSION 3.2 满足站点访问者的需求 创建灵活的网站界面 实用性测试 网站的广告效力和广告成本 CASE SESSION 3.1 Creating an Effective Web Presence SESSION 3.1 Identifying Web Presence Goals SESSION 3.1 Achieving Web Presence Goals An effective Web site creates an attractive presence that meets the objectives of the business or other organization. These objectives include: SESSION 3.1 Web 形象的实现 SESSION 3.1 Exploring the Web Presence of Not-for-Profit Organizations SESSION 3.1 How the Web Is Different SESSION 3.2 Meeting the Needs of Web Site Visitors those visitors arrive for many different reasons, such as: SESSION 3.2 满足站点访问者的需求 SESSION 3.2 Creating Flexible Web Site Interfaces SESSION 3.2 Usability Testing SESSION 3.2 Web Site Advertising Effectiveness and Cost QUICK CHECK 3 QUICK CHECK 3 Tutorial 3 English for Electronic Commerce An organization’s presence or reputation is the public image it conveys. Individual persons create a presence every time they meet another person. This first impression is enhanced by every subsequent contact, whether that contact is a face-to-face meeting, a phone call, a letter, or an e-mail message. 一个机构的形象(声誉)是指它在公众心目中的印象。每一个人在与他人的交往中都会给对方留下印象。这种第一印象会在以后的接触中(不管是面对面的接触还是通过电话、信件或电子邮件进行的接触)逐渐得到加深。 A Web site can perform many image-creation and image-enhancement tasks very effectively; it can serve as a sales brochure, a product showroom, a financial report, an employment ad, or a customer cont