市场营销课件Masters Lec 9 - Merchandise Mgt - Dist.ppt

Further Reading There are a number of journal articles on the subject of category management, but here is one to start you off… Lindblom, A., Olkkonen, R. 2006. Category Management Tactics: An Analysis of Manufacturers’ Control. International Journal of Retail Distribution Management. 34(6).483-496. References Baron, S. Davies, B. Swindley, D. 1991. Macmillan Dictionary of Retailing. Macmillan Press. Berman, B. Evans, J.R. 1992. Retail Management: A Strategic Approach. Macmillan. 5th ed. Buttle, F. 1984. Retail Space Allocation. International Journal of Physical Distribution and Logistics Management. 14(4). Davidson, W.R. Sweeney, D.J. Stampfl, R.W. 1988. Retail Management. Wiley. Kelly, M. 1991. Retail Product Merchandising. Institute of Grocery Distribution. Lewison, D.M. 1994. Retailing. Macmillan. 5th ed. Risch, E.H. 1987. Retail Merchandising – Concepts, Dynamics and Applications. Merrill. Walters, D. White, D. 1989. Retail Marketing Management. Macmillan Press. Woolworths. 2008. BU Student Briefing Pack. * * * Merchandise Management - Distribution Space Management Corinna Budnarowska Intended Learning Outcomes At the end of this session you should be able to: Compare the role of merchandising from both a Head Office Store perspective Understand the role responsibilities of a Head Office Merchandiser how this differs from the traditional Buying role Discuss the principles of space category management Explain how ROI can be improved through effective merchandise management The Elements of Merchandise Management (Walters White, Retail Marketing Management, Macmillan Press, 1989) PLANNING CONTROL Specifying merchandise goals objectives Designing merchandise plans to meet those goals Measuring comparing actual with planned merchandising performance Making adjustments if actual is Below planned performance Merchandising Defined Means different things to different people companies Think back to the start of the unit… “…merchandising organises an